Social Media Specialist in Public Affairs
Position Summary:
UTHealth Houston is looking for a creative, organized social media specialist who loves to tell medical and scientific stories that change people’s lives while featuring the faculty, staff, and students who make up the heart of the University. You must be able to think quickly, write well, create video content, and produce material that encourages engagement between UTHealth Houston and its audience. This employee will work within our Media Relations team in the Department of Public Affairs to create and execute comprehensive social media strategies to drive traffic and build awareness about UTHealth Houston.
You must be able to effectively use data analysis of our social media sites to improve the University’s strategy and engagement on several platforms, including Facebook, LinkedIn, X, Instagram, and YouTube. Candidates need to know how to organize information, stay up to date on health trends, and determine what will make compelling posts about health and education news. Applicants need to have strong communication, project management, video, editing, design, writing, and proofreading skills. You should be able to create and edit short video content that is effective in getting a message across. This is a fast-paced, collaborative, and flexible work environment that often requires employees to work on multiple time-sensitive projects at the same time with ease.
This is a full-time position that is salaried and classified as exempt. You will be eligible for all UTHealth Houston benefits including coverage under our healthcare plan as well as participation in a pension plan administered by the State of Texas. Your home office will be in the heart of the Texas Medical Center in our University Center Tower, and we work a hybrid schedule.
What we do here changes the world. UTHealth Houston is Texas’ resource for healthcare education, innovation, scientific discovery, and excellence in patient care. That’s where you come in.
Once you join us, you won't want to leave. It’s because we reward our team for the excellent service they provide. Our total rewards package includes the benefits you’d expect from a top healthcare organization (benefits, insurance, etc.), plus:
- 100% paid medical premiums for our full-time employees
- Generous time off (holidays, preventative leave days, both vacation and sick time – all of which equates to around 37-38 days per year)
- The longer you stay, the more vacation you’ll accrue!
- Longevity Pay (Monthly payments after two years of service)
- Build your future with our awesome retirement/pension plan!
- We take care of our employees! As a world-renowned institution, our employees’ well-being is important to us. We offer work/life services such as... Free financial and legal counseling! Free mental health counseling services
- Gym membership discounts and access to wellness programs
- Other employee discounts include entertainment, car rentals, cell phones, etc.
- Resources for child and elder care
- Plus, many more!
Position Key Accountabilities:
- Creates and implements an organic content plan for social media to support the promotion of the university.
- Writes and creates compelling and engaging content tailored to each social media channel that supports the university’s mission of outstanding research, education, and clinical care.
- Creates videos and collaborates with designers, artists, and multimedia specialists on teams within the Departments of Public Affairs and Development to create visually compelling materials, including graphics, videos, and messaging.
- Monitors social media daily.
- Engages with individuals on social platforms with appropriate responses in a timely manner.
- Capitalizes on breaking news and Internet trends to create content that informs and educates followers.
- Seeks out new ways to drive communication and engagement by optimizing tags, keywords, and various web marketing avenues based on data to increase Social Engine Optimization (SEO).
- Collaborates on the design and implements advertising on social media platforms.
- Provides quarterly reports that measure analytics on social media content performance and suggest strategic direction.
- Performs other duties as assigned.
Certification/Skills:
- Experience creating content for and managing social media channels such as Facebook, X, Instagram, YouTube, and LinkedIn
- Must have experience creating and editing videos for online campaigns
- Experience using social media management platforms such as Sprout Social.
- Strong communication, project management, design, writing, editing, and proofreading skills
- Knowledge and experience in analytics
- Ability to think strategically, quickly, and creatively to develop solutions and come up with innovative ideas
- Proactive and self-sufficient
- Excellent planning and organizational skills, including the ability to meet deadlines
- Experience using the design platform Canva, Adobe Premiere
Minimum Education:
Bachelor's Degree in Journalism, Communications, Marketing, or related field required.
Minimum Experience:
Two (2) years of experience in Social Media Marketing, Communications, or Digital campaigns
Physical Requirements:
Exerts up to 50 pounds of force occasionally and/or up to 20 pounds frequently and/or a negligible amount constantly to move objects.
Security Sensitive:
This job class may contain positions that are security sensitive and thereby subject to the provisions of Texas Education Code § 51.215
Residency Requirement:
Employees must permanently reside and work in the State of Texas and be willing to do a hybrid schedule.
If you are looking for a great healthcare career in Houston, visit http://go.uth.edu/careers!
University of Texas Health Science Center at Houston (UTHealth)
Established in 1972 by The University of Texas System Board of Regents, The University of Texas Health Science Center at Houston (UTHealth) is Houston’s Health University and Texas’ resource for health care education, innovation, scientific discovery and excellence in patient care. The most comprehensive academic health center in the UT System and the U.S. Gulf Coast region, UTHealth Houston is home to schools of biomedical informatics, biomedical sciences, dentistry, nursing and public health and the John P. and Kathrine G. McGovern Medical School. UTHealth Houston includes The University of Texas Harris County Psychiatric Center, as well as the growing clinical practices UT Physicians, UT Dentists and UT Health Services. The university’s primary teaching hospitals are Memorial Hermann-Texas Medical Center, Children’s Memorial Hermann Hospital and Harris Health Lyndon B. Johnson Hospital.
UTHealth Benefits
UTHealth Houston offers a comprehensive and competitive benefits package. For more information on our benefits programs please refer to the UTHealth Houston Office of Benefits Website.
Equal Employment Opportunity Statement
UTHealth Houston is committed to providing equal opportunity in all employment-related activities without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, genetic information, gender identity or expression, veteran status or any other basis prohibited by law or university policy. Reasonable accommodation, based on disability or religious observances, will be considered in accordance with applicable law and UTHealth Houston policy. The University maintains affirmative action programs with respect to women, minorities, individuals with disabilities, and eligible veterans in accordance with applicable law.
UTHealth Houston has adopted a policy consistent with CMS regulations to protect our patients and university community from exposure to COVID-19. This policy affects all employees, residents, fellows, students, contractors, new hires, visiting scholars program participants, adjunct faculty, and volunteers who work, train, or collaborate at the John S. Dunn Behavioral Science Center.
In addition, all UTHealth Houston employees who are assigned to work at a location that is subject to the affiliated partner’s hospital, clinical offices, or agency are required to abide by UTHealth’s Houston rules and regulations, as well as the affiliate’s rules and regulations, including COVID-19 vaccination and safety requirements.
Work location is based on the needs of the department and may be adjusted.
